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Data-Driven Ecommerce Marketing Strategies that Increase Revenue

At Single Grain, we know what separates run-of-the-mill efforts from the best ecommerce marketing campaigns, and we use that knowledge to deliver business-changing results for growing ecommerce brands.

As a full-scope ecommerce digital marketing agency, we carefully select which digital channels your marketing dollars will be best spent to get more paying customers, such as:

  • Paid advertising
  • Social media marketing
  • Influencer marketing
  • Email marketing
  • Conversion rate optimization (CRO)
  • SEO & content marketing
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We Specialize in HIGH-ROI Campaigns that Drive Ecommerce Growth

At Single Grain, we don’t just run marketing campaigns, we engineer success stories for ecommerce businesses.

Our ecommerce experts have helped our clients, including like Airbnb, Amazon and Nordstrom Rack, increase revenue and build followings through highly targeted, memorable and validated digital advertising strategies. We know that the road to great results is different for every brand.

How do we do it? Our deep dive into your ecommerce website goes beyond surface-level analysis so we can implement customized, up-to-date digital marketing tactics, growth hacks and optimization tools for your ecommerce marketing campaign. We offer expert Amazon advertising, paid search and social ads, content marketing, SEO, CRO, and more.

We’re here to get you results. Our goal is to create the most successful digital marketing strategies for your e-commerce campaign possible to make your online store one of the most successful.

Learn More About The Work We’ve Done

  • nextiva

    Reduces Cost Per Click By 41.37% While Increasing Leads with Single Grain

  • intuit

    Boosts Organic Search Results & Visibility with Single Grain

  • harris-teeter

    Increases Post Engagement Rate by 400% with Single Grain

  • twenty-20

    Reduces Their Cost Per MQL by 72.49% with Single Grain

  • peets-coffee

    454% growth in Google Ads revenue after account restructure.

  • lock-n-lube

    54% Revenue Growth Year Over Year by Implementing Content Optimizations

  • hestan-logo

    454% Growth in Google Ads Revenue After Account Restructure

  • wine-deals-logo

    107% Increase in Organic Traffic Through Content Marketing

  • batteriesplus

    44% Increase in Organic Sessions Through Technical SEO and On-Page Optimizations

  • learinga-a-z-logo

    +85% Increase in Branded Searches and +10% Increase in ROAS

  • npm-logo

    Spend and Leads Increased While Earning a More Efficient CPA

  • Do you want to achieve the same numbers?

    It’s easy!

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Some Common Ecommerce Marketing Agency FAQs

And We Have The Answers

  • When do I need to hire an ecommerce marketing agency?

    That is an excellent question. Generally, hiring an ecommerce agency is a good idea once you have a product that customers love and you’re ready to scale. 

    You may be ready to partner with an ecommerce agency if:

    • You have plenty of customer support resources
    • Your customers love your products, but they still aren’t selling fast enough
    • You’re looking for alternative ways to grow your revenue
    • Most of your customers come through referrals
    • You’re seeing a loss or zero gains from your current marketing efforts
    • You don’t have a structured marketing plan

    Once you’re in a position to grow, an ecommerce marketing company will help you:

    • Identify the best advertising channels (and better position your ads)
    • Develop a search engine optimization (SEO) plan to optimize for your highest purchase intent keywords
    • Execute conversion rate optimization to increase impulse conversions
    • Drive brand awareness with social media marketing
    • Leverage additional channels that might be relevant (influencer marketing, affiliate marketing, email marketing, etc.)

  • The benefits of hiring an ecommerce marketing agency vs. an in-house team

    Often, fast-growing ecommerce businesses must choose between building an in-house marketing team or hiring an ecommerce marketing agency.

    If you choose to build an in-house team, the benefit is that they will get to know your customers, core values and product nuances better than most ecommerce marketing companies ever will. However, an in-house employee also has limited capabilities. For example, most ecommerce brands aren’t in a position to hire a dedicated search engine optimization specialist, email marketer, Google Ads specialist, CRO specialist, influencer marketer, and more.

    If you choose to work with an ecommerce agency, the benefit is that they already have a team of world-class marketers who specialize in specific areas and offer a wide range of digital marketing services. Therefore, an ecommerce marketing agency is often the best solution for companies that want a team of top-notch experts working on their marketing but can’t afford to hire each specialist individually.

    Read about the strategy we used to help ecommerce brand ThinSlim Foods triple their ROAS and double PPC sales. If you want us to do the same for you, schedule a free consultation!

  • How are you different from other ecommerce marketing agencies?

    Most notably, we’re not pitching the same plan to every potential client who reaches out to us. We custom-build highly effective digital marketing strategies for every ecommerce company that works with us.

    We’re also selective about the partnerships we forge. We’re looking for clients who buy into our business model and are committed to a meaningful, results-driven, long-term relationship.

    Finally, our own marketing speaks for itself — check out our successful podcasts Marketing School and Leveling Up, blog, YouTube channel, and social media channels. We also offer done-with-you consulting and DIY marketing solutions as well, and are always willing to share our expertise.

  • How is digital marketing for ecommerce companies different from marketing for other businesses?

    Traditional digital marketing usually has three major priorities: completing a sale, securing an email address, and boosting brand awareness. 

    An ecommerce sales cycle is much shorter than for other businesses. Most of these customers don’t need to be put through a nurture campaign to purchase several weeks later. In fact, most ecommerce sales are impulse buys. Therefore, if you focus on nurturing your customers rather than just getting in front of a conversion-ready audience, your marketing strategy will be largely ineffective.

    That’s why you need an ecommerce marketing agency like Single Grain that does a deep analysis of how your customers purchase and focus on the very bottom of the funnel tactics that drive more instant sales. 

    As your brand blossoms, expanding its offerings and targeting new, diverse potential customers, your ecommerce marketing strategy will need to adapt. This is why you need a trusted ecommerce agency that can help you build cutting-edge online marketing campaigns that’ll keep your company visible and prominent. We’re confident that’s us.

  • What are the best ecommerce marketing channels?

    As all top ecommerce marketing companies will tell you: It depends on your brand and goals. It could be Amazon, Facebook, Instagram, Google, podcast ads, content marketing, YouTube, etc. But don’t be overwhelmed by the amount of choices — we’ll help you pick the platforms that are right for your ecommerce business, your budget, and your bottom line. 

    We know how to hyper-target potential customers and ensure the best ROI for your dollars. 

    Got questions about how we strategize and validate our campaigns? Ask us in your free consultation!

  • How much money should I expect to spend per month on effective ecommerce marketing?

    There’s no one answer for this question, as every ecommerce company we work with has unique goals and a unique budget. And we want to account for that when making recommendations on advertising spend.

    We really have to consult with your brand and understand your particular business goals before we can provide solutions that maximize your spend.

  • What are the services of ecommerce marketing agency?

    An ecommerce agency offers a range of services to boost the online visibility, engagement and ecommerce sales of an online store. These services typically include SEO, paid advertising, social media marketing, content creation, email marketing, conversion rate optimization, and analytics to track and enhance performance.

    The goal is to strategically promote the ecommerce store, attract and retain more online shoppers, and drive more sales.

  • What does an ecommerce growth agency do?

    An ecommerce growth agency specializes in strategies and tactics to accelerate the growth of online businesses. They focus on optimizing ecommerce websites’ performance, enhancing customer acquisition and retention, implementing effective marketing campaigns, and using data analytics to drive sales and increase revenue. Their goal is to help ecommerce businesses scale and succeed in the competitive digital marketplace.

  • What is the top digital marketing agency for ecommerce?

    Single Grain is widely recognized as a top digital marketing agency for ecommerce brands, including Airbnb, Amazon and Bluehost. They excel in creating tailored campaigns that drive both traffic and conversions.

    Their approach includes comprehensive analytics and continuous optimization so that their ecommerce clients stay ahead in a rapidly evolving digital landscape. Their proficiency in combining creativity with data-driven insights makes them a go-to choice for businesses seeking to enhance their online presence and sales.

  • What are some marketing strategies for ecommerce?

    Effective marketing strategies for ecommerce typically involve the use of targeted marketing campaigns to drive sales and engagement. Key strategies include SEO optimization, social media marketing, email marketing, content marketing, PPC advertising, and influencer partnerships. These tactics, combined with tailored ecommerce solutions like personalized customer experiences and mobile optimization, help businesses maximize their online presence and sales potential.

If you were unable to find the answer you’ve been looking for, do not hesitate to get in touch and ask us directly.

Single Grain Services

At Single Grain, our team of highly specialized marketing experts — ecommerce, pay-per-click, search engine optimization, lead generation, conversion rate optimization, performance marketing, and more — are here to ensure that you get the results you want. We focus on data that truly matters to inform our every conversation and decision with constant testing, tweaking, and optimizing. We make sure every opportunity is realized.

SEO & Content Marketing

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Our expert SEO team and content writers will create a conversion-driven digital marketing strategy based on our years’ of experience in SEO consultancy and strategy implementation. We provide:

  • SEO goal evaluation and KPI setting
  • Custom marketing plan for increased online visibility, search rankings and organic traffic
  • Content marketing strategy planning and execution
  • Ongoing marketing research and analysis of your competitors
  • Technical SEO and infrastructure analysis
  • ROI measurements and constant optimization
  • Ongoing content marketing campaign tracking and monitoring

PPC: Google & Facebook Advertising

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Trust our Google Premier Partner marketing experts to build a custom PPC campaign such as a Google or Facebook ads strategy designed to achieve your business’ goals and desired outcomes. We will:

  • Ensure up-to-date advertising strategies, techniques, and constant optimization
  • Make your business stand out with better brand analysis
  • Grow a loyal, long-term audience with a targeted online presence
  • Provide insightful metrics and comprehensive reports
  • Help you avoid costly mistakes with our expert marketing efforts

Conversion Rate Optimization

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Our CRO strategists will effectively maximize your conversion rates to provide a better user experience thanks to our unparalleled customer research and skilled team members. For best results, we:

  • Combine CRO and SEO
  • Create your personalized framework
  • Improve your WordPress website design and UX
  • Convert the leads that you need
  • Research your audience’s on-site behavior

SaaS Marketing

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Single Grain’s team of SaaS marketing experts work with your business to find, nurture, and convert qualified leads.

  • Drive more leads
  • Convert subscribers
  • Gain loyal customers who generate monthly recurring revenue
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